A club that owns a shelf of software. Every kind, on every platform. Members get all of it, sell it with their own link, and own a piece of every sale. Paid from sales only. Never from signing people up.
About $10 a month gets you everything on the shelf.
Your own link. When someone buys through it, you get a cut.
Every sale, from anyone’s link, feeds a pool split by all owners.
Valve is the game company that runs Steam. In 2012 it published a Handbook for New Employees. Its most famous line: every desk has wheels, so you can roll it to wherever you’re most useful. No one assigns you a project. You pick the one worth your time.
Here, your link is the desk on wheels. Nobody tells you which app to sell. Sell the one you actually use, to the people who’d actually want it.
Everyone at every level earns when Steam grows. So everyone pushes.
Software bundles already exist. Setapp (a Mac app subscription, about $10 a month for 240 apps) proves people will pay monthly for a shelf of software. But Setapp members don’t earn anything when a friend joins, and they rent the apps. They don’t own any of it.
Same shelf. Everyone’s an owner.
One sale of AppZapper (our first product, a Mac app that uninstalls other apps) nets $18.20 after card fees. That’s measured, not guessed. Here’s where it would go:
$18.20 = $13,959.92 net ÷ 767 sales (AppZapper, 2026-09-20 → 09-26). The 20 / 20 / 60 split is a starting guess.
About 3 sales a month through your link covers your $10. ($10 ÷ $3.64 = 2.7.)
You can see the room you’re in, the one above, and the one below. Learn from above. Help below.
You move up by your own sales only.
Fans’ name for how Valve’s dates slip. Half-Life 2: Episode Three was promised in 2006. Fans are still waiting.
Great games. Slow shelf.
Brian builds with Claude Opus 5.5, an AI model made by Anthropic. The plan is about 100 pieces of software a year, not just for the Mac (a goal, not a record yet).
This page: notes → live site in one sitting.
A shelf that grows every week gives owners something new to sell every week. That’s the whole engine: fast makers + owners with links.
Say “rich” means $1,000 a year to each of 10,000 owners, from the pool alone.
AppZapper does about 50 a day today. So “rich” = 100 apps each doing 1.5× what AppZapper does now.
And today, with one app? The pool would pay each of 10,000 owners about $6.64 a year. So the $10 a month has to be worth it for the apps alone. The payout is the bonus, and it grows only as fast as the shelf does.
50 sales/day × 365 × $18.20 × 20% ÷ 10,000 = $6.64. “Normal day” = average of two quiet days (09-21: 67, 09-22: 32).
Free. No money, no card. Signing up gets you two things:
A list is vague. A line with your number in it feels like something you have, and something you could lose. So you come back to check it, and you want it to go down.
Robinhood (the stock-trading app) showed everyone their place in line starting in 2014. Close to a million people were waiting before it launched in March 2015.
It’s just software. This is the query that just ran to get your number:
Every friend who gets in through your link moves you ahead of everyone who’s brought fewer.
Friends in through your link: 0
You only move up by bringing someone. So you do the telling, and your friend trusts you more than any ad. Robinhood worked the same way: each friend moved you up.
It’s just software. Your link ends in . When a friend joins through it, their row saves that code. Counting your friends: